How We Do It
For us, it has always been all about you and the best use of YOUR time and talent… to respond to three major challenges in today’s global arena:
PROBLEM – How to reduce the cost of bad manners
OPPORTUNITY – How to capitalize on trends in globalization
RETURN ON INVESTMENT – How to take advantage of the soft skills ability to impact the bottom line
In the end, you concentrate on what you do best. We concentrate on what we do best – helping you take full advantage of your unique personal and professional brand through:
Training, Coaching and Consulting in the Practical Application of Corporate Etiquette and Global Business Protocol; and Engagement Strategies that make Sense.
Read more about the research behind what we do.
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Since 1990, the Center for Global Business Protocol, formerly known as Crews & Company, has worked with companies around the world to develop and deepen customer relationships.
Some of our major projects have been –
- $10 million support program to leverage Verizon’s presence at the world’s pre-eminent telecommunications forum: ITU TELECOM WORLD – Geneva, Switzerland. Program included multi-lingual support (7 languages), 2 weeks of 24 hr/day Executive Positioning Program (CEO and 30+ C-level executives) at trade show, media, and customer events, MOU and agreement signings, technical exchange symposia and full logistical support. Post event data integration and analysis.
- $5 million support program to conduct full-scale event orchestration, executive positioning program, media and marketing support programs for corporate presence at major international tradeshows and technological conferences at:
Cebit – Hannover, Germany
Manchester Fair – Manchester, England
EuroComm – Amsterdam, The Netherlands
CommuicAsia – Singapore
Pacific Telecommunications Association (PTC) – Hawaii
- Design and Deployment of International Gift-Giving & CRM Programs at major regional outposts in London, Geneva, Switzerland and Singapore.
SES (UK, Luxemburg, Belgium and the USA)
- Training, Recognition and International Support Programs
HSBC – UBS – RBS – Lehman Bros – GE Capital Citibank – Societe Generale – JP Morgan
- Marketing & Global Gift Protocol Consultant
- National Job Fairs – Event Orchestration
- Executive Leadership Training Program – CRM
- International Executive Education Program – CRM
- IT Training & Development Program – Technical Symposium
Konica Minolta – Global Major Accounts Partnership Program
- Senior Level CRM – Fortune 50 Partners
- Preferred Provider for Promotional Products Programs Support activities for 10+ years
National Customer Support Programs (Trade Show, Ecommerce Company Store, Executive CRM, Dealer Network (800+ Dealers), all Staff functions, etc.
Virgin Atlantic – Lufthansa – Hertz
- Global Customer Recognition Programs
- Regional Support Program
- Customer Promotions Programs
- International Information Conference Support
- Corporate Millennium Celebration
Food & Beverage
- Dealer Holiday Gift Program
- Trade Show Support
- Brand Activation
- Customer Welcome Program
- CEO Recognition Gift
CNN – NBC
- Customer Promotions
Commercial Real Estate
CEO – CEO Gift Exchange
- Customer Recognition Program
Urban Land Institute
- International Gift Program (Washington, DC)
- Senior Executive Holiday Gifts
Connecting in all the right places
Challenge: How to thank the host of a “once in a lifetime” dinner at Tokyo’s premiere dining establishment closed specifically for an intimate dinner between an American media executive and his wife and a Middle East capital markets/auto executive.
Solution: The Center for Global Business Protocol suggests the thank you combine the professional affiliation (Toyota) and personal avocation (race cars) of the host in a way that adds a nod to the American racing tradition (NASCAR).
Gloves, signed by the winning driver of NASCAR’s Goody’s Dash Series (Toyota- sponsored car), are mounted in a shadow box, wrapped in the checkered flag from the Big Win and sent to the dinner’s host with the best wishes of his American guests.
The auto executive was thrilled that the gift could take a place of honor in his office and came with a story of a Big Win for his company’s car!
It’s all about the base
Challenge: How to best celebrate the creation of a new national telecommunications infrastructure.
Solution: Sometimes the gift cannot be put in a box. When a project as big as a new telecommunications system is put in place – only something spectacular will do.
The Center for Global Business Protocol commissions an American pianist to celebrate this outstanding accomplishment in song, flies him to the European country to personally debut his work at a special party celebrating the accomplishment of the project’s many American and European participants.
Proving once again that finding a common connection through a universal language, such as music, is a great way to share success across cultures and borders.
Leaving language behind
Challenge: Major international air carrier needs a way to deepen relationships with key customers that reflects its “edgy” corporate persona while also able to convey the carrier’s long-standing reputation as a reliable service provider.
Solution: The Center for Global Business Protocol flies to the rescue with its take on Leonardo Da Vinci’s 14th century winged ariel vehicle.
Using the Maestro’s illustration as a starting point, The Center for Global Business Protocol translates Da Vinci’s concept into a sleek pewter plane, adds a pen, the carrier’s logo – and it’s Lift Off for a customer appreciation program that circumnavigates the globe.
At the Center, we pride ourselves on empowering you to be a confident, credible and self-aware executive capable of competing in the international marketplace and the global community. We filter and facilitate high touch, high visibility opportunities for engagement with peers, prospects, customers, clients and key stakeholders; and identify and execute Engagement Strategies that are:
- Appropriate, significant, and relevant at the Level and Type of engagement desired.