How We Do It

For us, it has always been all about you and the best use of YOUR time and talent… to respond to three major challenges in today’s global arena:

PROBLEM – How to reduce the cost of bad manners

SOLUTION – At the Center we focus on how to incorporate good manners into everyday best practices by providing practical and practice-able exercises in corporate etiquette and international business protocol.

OPPORTUNITY How to capitalize on trends in globalization

ACTION – At the Center we focus on how to succeed in the international arena by providing sensible strategies to project cultural awareness, expand a global mindset, and exhibit mastery of a business meeting.

RETURN ON INVESTMENT – How to take advantage of the soft skills ability to impact the bottom line

NEXT STEPS – The Center provides in person, highly interactive seminars, workshops and context-based skills development and strategies focused on the immediate integration and practical application of skills, tools and techniques to achieve business outcomes.


In the end, you concentrate on what you do best. We concentrate on what we do best – helping you take full advantage of your unique personal and professional brand through:
Training, Coaching and Consulting in the Practical Application of Corporate Etiquette and Global Business Protocol; and Engagement Strategies that make Sense.

Read more about the research behind what we do.


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Major Projects

Since 1990, the Center for Global Business Protocol, formerly known as Crews & Company, has worked with companies around the world to develop and deepen customer relationships.

Some of our major projects have been –



  • space vehicle$10 million support program to leverage Verizon’s presence at the world’s pre-eminent telecommunications forum: ITU TELECOM WORLD – Geneva, Switzerland. Program included multi-lingual support (7 languages), 2 weeks of 24 hr/day Executive Positioning Program (CEO and 30+ C-level executives) at trade show, media, and customer events, MOU and agreement signings, technical exchange symposia and full logistical support. Post event data integration and analysis.
  • $5 million support program to conduct full-scale event orchestration, executive positioning program, media and marketing support programs for corporate presence at major international tradeshows and technological conferences at:
    Cebit – Hannover, Germany
    Manchester Fair – Manchester, England
    EuroComm – Amsterdam, The Netherlands
    global gift protocol MCrewsGlobalCommuicAsia – Singapore
    Pacific Telecommunications Association (PTC) – Hawaii
  • Design and Deployment of International Gift-Giving & CRM Programs at major regional outposts in London, Geneva, Switzerland and Singapore.

SES (UK, Luxemburg, Belgium and the USA)

  • Training, Recognition and International Support Programs

Financial Services

HSBC – UBS – RBS – Lehman Bros – GE Capital Citibank – Societe Generale – JP Morgan

  • Marketing & Global Gift Protocol Consultant



  • National Job Fairs – Event Orchestration
  • Executive Leadership Training Program – CRM
  • International Executive Education Program – CRM
  • IT Training & Development Program – Technical Symposium

Business Solutions

Konica Minolta – Global Major Accounts Partnership Program

  • Senior Level CRM – Fortune 50 Partners

male executiveSavin – Gestetner – Lanier – Monroe – Ricoh

  • Preferred Provider for Promotional Products Programs Support activities for 10+ years
    National Customer Support Programs (Trade Show, Ecommerce Company Store, Executive CRM, Dealer Network (800+ Dealers), all Staff functions, etc.


Virgin Atlantic –  Lufthansa – Hertz

  • Global Customer Recognition Programs
  • Regional Support Program

Information Services

EDGAR Online

  • Customer Promotions Programs

londonIHS/JS Herold

  • International Information Conference Support


  • Corporate Millennium Celebration

Food & Beverage

Krasdale Foods

  • Dealer Holiday Gift Program
  • Trade Show Support

Muddler App

  • Brand Activation



  • Customer Welcome Program

game boxMedia


  • CEO Recognition Gift


  • Customer Promotions

Commercial Real Estate

Capital Properties

  • International
    CEO – CEO Gift Exchange

close carousel HorseCooper-Horowitz

  • Customer Recognition Program

Urban Land Institute

  • International Gift Program (Washington, DC)

The Arts

Lincoln Center

  • Senior Executive Holiday Gifts
Case Studies

Connecting in all the right places 

glovesOpportunity:  To deepen cross-cultural relationships.

Challenge:  How to thank the host of a “once in a lifetime” dinner at Tokyo’s premiere dining establishment closed specifically for an intimate dinner between an American media executive and his wife and a Middle East capital markets/auto executive.

Solution: The Center for Global Business Protocol suggests the thank you combine the professional affiliation (Toyota) and personal avocation (race cars) of the host in a way that adds a nod to the American racing tradition (NASCAR).

Gloves, signed by the winning driver of NASCAR’s Goody’s Dash Series (Toyota- sponsored car), are mounted in a shadow box, wrapped in the checkered flag from the Big Win and sent to the dinner’s host with the best wishes of his American guests.

The auto executive was thrilled that the gift could take a place of honor in his office and came with a story of a Big Win for his company’s car!


It’s all about the base 

pianoOpportunity:  To deepen a strategic partnership between countries.

Challenge: How to best celebrate the creation of a new national telecommunications infrastructure.

Solution:  Sometimes the gift cannot be put in a box. When a project as big as a new telecommunications system is put in place – only something spectacular will do.

The Center for Global Business Protocol commissions an American pianist to celebrate this outstanding accomplishment in song, flies him to the European country to personally debut his work at a special party celebrating the accomplishment of the project’s many American and European participants.

Proving once again that finding a common connection through a universal language, such as music, is a great way to share success across cultures and borders.


Leaving language behind 

daVinciOpportunity:  To deepen relationships with key partners around the world.

Challenge:  Major international air carrier needs a way to deepen relationships with key customers that reflects its  “edgy” corporate persona while also able to convey the carrier’s long-standing reputation as a reliable service provider.

Solution:  The Center for Global Business Protocol flies to the rescue with its take on Leonardo Da Vinci’s 14th century winged ariel vehicle.

Using the Maestro’s illustration as a starting point, The Center for Global Business Protocol translates Da Vinci’s concept into a sleek pewter plane, adds a pen, the carrier’s logo – and it’s Lift Off for a customer appreciation program that circumnavigates the globe.


Engagement Strategies

At the Center, we pride ourselves on  empowering you to be a confident, credible and self-aware executive capable of competing in the international marketplace and the global community. We filter and facilitate high touch, high visibility opportunities for engagement with peers, prospects, customers, clients and key stakeholders; and identify and execute Engagement Strategies that are:

  • Appropriate, significant, and relevant at the Level and Type of engagement desired.

Opportunities for Engagement include:


Delegation visits, document signings, new facility openings, mergers & acquisitions, exploratory meetings, peer-to-peer gift exchange.

Board Level

Meetings, retreats, philanthropy, governance, committee, peer-to-peer gift exchange

C Level

Leadership development, succession planning, strategy sessions, annual meetings, peer-to-peer gift exchange, executive retreats.

Corporate Communications

Shareholder meetings, employee roundtables, cause marketing/philanthropy, community outreach, stakeholder events, media campaigns, public relations events.

Sales and Marketing

New product roll out, dealer education, dealer/retailer events, POS promotions, annual dealer meetings, advisory council meetings and appreciation, conference support, incentive travel programs.

Human Resources

New hire programs, job fairs, recognition programs, retention programs, reward programs, service awards, service milestones, personal milestones, succession planning, leadership development, team building, special occasions (national/international).


Corporate/remote/affiliate/ partners/dealers, facilities and staffing activities.


New business development, mergers & acquisitions, initial public offerings, documents signings, road shows.


Technical reviews, hardware & software training, new systems introductions and integration.